Direct foreign investment can have a significant impact on economic development and growth. The Internet is anyway viewed as an avenue to obtain finance, skills, and technology. Companies in the B2B arena can exploit the use of Internet to evaluate direct foreign investment options in various markets and sectors. Online global trade has reduced costs and enabled free interaction between buyers and sellers.

Factors Affecting Direct Foreign Investment Decisions

Factors that influence direct foreign investment decisions include but are not restricted to political stability, infrastructure, and availability of human capital. However, an emerging factor is the technological development in information and communication techniques. The Internet has enabled dissemination of commercial and political information that were previously restricted or inaccessible. B2B companies have easy access to information about investment opportunities in remote markets and poor economies, especially through B2B search directories and search engines like Masteseek’s MasterAds.